#StopAsianHate Instagram Stickers

A set of official story stickers for Instagram to raise awareness of the recent spike in violence against Asian communities in the U.S.

For a few weeks, these stickers were featured at the top of the Instagram story tray.

The mural was located in King Plaza in downtown Palo Alto, California.

To respond to the recent spike in violence against Asian communities in the U.S., I worked with Instagram to create a set of 3 stickers to #StopAsianHate. This was an issue near and dear to my heart, and I was honored to be a part of this effort to stand against anti-Asian hate.

My stickers were featured in the Instagram Stories tray, so that anyone could add them to their stories. When tapped on, these stickers led to more resources to help people learn how to denounce anti-Asian sentiment, stand up for Asian communities, and support victims and their families. During the campaign, the stickers garnered over 29 million impressions.

The final set of official stickers.

The mural was located in King Plaza in downtown Palo Alto, California.

When tapped on, each sticker led to more informational resources about how to show support for the #StopAsianHate movement.

The mural was located in King Plaza in downtown Palo Alto, California.

Some of my other, more illustration-forward explorations for the stickers which were not used. We decided to move in a more text-forward direction to make the stickers more universal.

The mural was located in King Plaza in downtown Palo Alto, California.